Why CLEO?
CLEO was inspired by Cleopatra.
Not only because Cleopatra stood for beauty and seduction.
But because she stood for sovereignty: for presence, self-determination and the conscious choice of what is allowed to touch your body.
And because Cleopatra is credited with inventing lip balm.
CLEO is your lip balm. For your other lips.
Care is more than decoration.
It is an expression of self-determination.
The external intimate area is no place for careless experiments or unnecessary interference.
It is a place for respect.
CLEO turns care into a small, intimate ritual: soft, intentional and entirely yours.








