About us
For decades, the industries asked one question: what else can we add? We ask: what can we leave out, so that more of you remains?This is Fourth Era.
The people behind Fourth Era
Fourth Era was built by people who have spent many years developing companies, products and brands in the health and product space.
Founder
Co-founder
Dr. Tobias Ihde stands for entrepreneurial strategy, system building and scaling. Together with Annette Garcea he brings many years of experience from the health, supplement and product space, and from building international brands. The joint US brand “Dr. Tobias” was built on Amazon USA with several bestsellers and successfully sold in 2018. That experience from product development, brand building and international e-commerce now flows into Fourth Era.
Founder
Co-founder
Annette Garcea complements this entrepreneurial perspective with her expertise around hormones, skin and understanding of the body. In the existing Fourth Era documents she is described as the one who stands particularly for holistic understanding, product mechanisms and the connections behind the formulations.
Together, Tobias Ihde and Annette Garcea unite Business Intelligence and Body Intelligence: the ability to build brands and systems, with the ambition to rethink skin care — new and more holistic. Fourth Era was founded by both of them and builds on their international experience in building health and product brands.
The four worlds
They carry deep experience in Body Intelligence and in understanding the human being holistically again.
They have lived the world of relationship and connection intensely and understood how decisive genuine human connection is.
They have built business at an international level and learned how to win the attention of many thousands of people, develop brands and create growth.
And at the same time, they have engaged deeply with frequency, energy and consciousness.
Body Intelligence
Relationship
Business
Frequency
That is exactly why these four experiences are not constructed themes. They mirror four worlds that Tobias and Annette have lived through themselves and from which they bring real experience today:
Four worlds. Four experiences. One Fourth Era.
The people behind Fourth Era
Behind Fourth Era stands a team that combines strategy, systems and genuine human connection. Two of them shape the way the brand speaks, presents and moves people.
Co-Founder
Strategist, visionary & leadership
Niklas Lentz is the strategist and systems thinker. His focus lies on digital structures, artificial intelligence and intelligent, scalable systems — combined with a deep understanding of people, profiling and purposeful communication. As a Master of Presentation, he creates clarity, recognises the bigger picture and translates complex topics into clear, effective concepts.
Co-Founder
Sales strength, presence & leadership
Oleg Lorenz stands for sales strength, presence and leadership. Alongside his strong experience in direct sales, his focus is on mindset, team leadership and above all on activating people — not just motivating them, but truly setting them in motion. As a powerful presenter, he knows how to meet people where they are, give them orientation and guide them clearly to their next meaningful step.
Together, Oleg Lorenz and Niklas Lentz combine strategy and execution, system and human being, presentation and activation. Their shared standard: not to persuade people, but to understand them, develop them and lead them into independent action.
Why we exist
More products. More steps. More actives. More optimisation.
At some point, support turns into interference.
Fourth Era began with a conviction: good care should not start by correcting the body. It should start by understanding it better.
Our belief
Skin is not passive material. It regulates, protects, responds and renews itself every single day.
So we do not build Fourth Era around permanent correction. We build it around one question: how can care support meaningfully, without intervening unnecessarily?
That thought shapes our products, our technology, our conscious routines and the way we speak about beauty.
A different kind of beauty company
Fourth Era brings together:
Not to make care more complicated. To make it clearer.
Simple. Undiluted. True.
Why "Fourth Era"?
Nature
We used what nature gave us.
Industry
We learned to make products systematically.
Marketing
Beauty became bigger, faster and more complex.
Body Intelligence
We begin with the body again.
How we build
01 — Concentrated
We do not develop products to fill a shelf.
02 — Versatile
A good product should do more, not just promise more.
03 — Considered
Formulation, structure, application and interplay belong together.
04 — Long-term
We do not build for the next launch. We build for routines that can stay.
Technology
Behind Fourth Era stands a developed product and formulation platform.
Concentration, composition, structure, process and sensory experience are thought of as one system.
Technology is not the hero of this brand. The human being is.
It exists to reduce complexity, not to create new complexity.
Our mission
Not by telling them they need more. By helping them recognise what is already there.
More trust in your own body.
More clarity in the daily routine.
More awareness of what genuinely supports.
Less unnecessary interference.
There is more in you.
The bigger picture
Our vision reaches beyond individual objects.
Fourth Era connects beauty, Body Intelligence, conscious routines, knowledge, community, technology and human connection into one coherent system.
The goal is not to take up more space in the bathroom. The goal is to create more clarity there.
Where we are going
Fourth Era was built with a long-term perspective.
We want to develop an international brand that makes Body Intelligence a natural thought in beauty and in daily care.
Not through volume. Not through manufactured urgency. Through products, experiences and conversations that people pass on freely.
A stated vision, not a forecast.
Less noise.
Less complexity.
Less interference.
More you.
There is more in you.
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