About us
Who stands behind Fourth Era.
Two founders, a strong team and enthusiastic people building Fourth Era together. Here is who we are, where our products come from and how they are made.
The founders
Built from experience.
Two people who have been developing products and brands in health for many years.
Founder
Dr. Tobias Ihde
Strategy, systems and formulation. US patent granted · EU patent pending. With Annette Garcea he built the US brand “Dr. Tobias” on Amazon USA — with several bestsellers, sold successfully in 2018.
Founder
Annette Garcea
Hormones, skin and understanding the body. Her focus is the interplay: what a formula does in the body — and what it is better to leave out.
Together they combine what rarely comes together: how to build brands — and how the body works.
Our products grew out of this experience.
See the products →The team
In sales, two people stand beside our partners.
Sales Manager & Master Distributor
Niklas Lentz
Strategy & systems
Digital structures, AI and systems that scale — with a feel for people and clear communication.
Sales Manager & Master Distributor
Oleg Lorenz
Sales & team leadership
Many years of experience in direct sales. He leads teams and gives people orientation for their next steps.
Where it comes from
The facts.
- Made in USA
- Certified-organic production facility
- GMP-certified
- Certified halal
- Not tested on animals
- Operated by Prancing Tiger Ltd. (Cyprus)
Where we are going
One idea for millions of bathrooms.
Not through volume. Through products people are glad to pass on.
We are not building Fourth Era alone. We are building it with people who have lived what they talk about.
A vision, not a forecast.
Where would you like to start?
More you in beauty
See the products →More you in your life
To the partner programme →